Significance of using Tilak 

Floating Market

Experience the unique floating market, where all goods are sold from boats.

Applying Tilak on forehead enhnaces intuition power 

Applying Kumkum Tilak on forehead helps in reducing fatigues because it has mercuric sulfite.

Represent Shiva's threefold power of will,knowledge and action

Vishnu Tilak is as an indication of their affiliation with Vishnu It is generally worn on the forehead.